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Consumer and marketing research

Palatability tests of petfood

Palatability tests of petfood is a study that focuses on the animal’s reaction to the food(s) administered, taking into account the animal’s behaviour and the owner’s opinion of the product and the animal’s satisfaction.

  • A palatability test based on the pet owner’s opinion/observations, which is crucial in making a purchasing decision.
  • The use of questions on numerical scales provides the opportunity to include statistical inference in the report (analogous to food consumer surveys).
  • Comprehensive testing scheme – the form includes both questions addressed to the owner (his opinion on the product) and based on the observation of the animal’s behaviour (its willingness to eat the given food).
  • Selection of animals according to study guidelines (age, weight).

 

TWO-BOWL TEST MODEL:

A test for two products, administered simultaneously in the same manner (amount of food, bowl), but in different sequences (AB; BA),

  • a comparative test between two products, determining animals’ preferences based on the quantity of food consumed.

 

SINGLE-BOWL TEST MODEL:

  • test on one product.

We offer professional advice on the design of the study, as well as interpretation of the results and post-research recommendations.

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