We have our own dedicated Onfly platform for data collection, presentation and analysis, which is based on a proprietary scripting framework that allows us to program online surveys.
We use the Onfly platform for all our surveys, both HUT and CLT. Respondents receive links to surveys and complete them on computers in our test lab or at home.
Onfly provides opportunities not only to ask standard questions but also to show pictures and videos.
Our flagship project is a developed methodology for testing product packaging, which includes:
- fixed survey template,
- a defined group of respondents according to the Employer’s requirements (age, gender, location),
- access to people from the web panel,
- test of packaging appearance (graphic marker),
- text concept test (text marker).
Based on our methodology, we can prepare a presentation of the results in the form of:
- heatmaps,
- tag cloud,
- analysing emotions on the basis of respondents’ opinions,
- a results comparison between tests (benchmark).
Do you want to learn more about the @PackageDesign methodology?
