Our main areas of expertise are research with children of different ages.
WHEN RESEARCHING WITH CHILDREN:
- we have developed research tools appropriate to the age of the children and we use a special research approach during the test,
- we base our research methodology with children on in-depth knowledge of children’s emotional, cognitive and social development,
- we supplement them with parents’ opinion asking for their approval of our actions and we ask for their opinion on the tested products. The child and the parent(s) are treated as a team with whom we seek to communicate and work effectively together,
- we carry out research with young children at home in the presence of one of the parents, to ensure that the child has as much freedom as possible to express their opinions and emotions.
Want to find out more about the @KidsTalk methodology?