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Consumer and marketing research

Utility tests (HUT)

The Home-Use-Test (HUT) allows a test to be carried out under home conditions, in the home of the respondent. The HUT test is most commonly conducted for categories of consumer products (those requiring prolonged use) and those which can be reliably assessed after prolonged observation of repeated use.

 

WE CONDUCT RESEARCH ON:

  • cosmetics (shampoos, creams, shower gels, etc.),
  • household cleaning products (toilet blocks, washing powder, glass cleaner, rubbish bags, etc.),
  • everyday products (fragranced wipes, toilet paper, dusters, etc.),
  • feminine hygiene products (sanitary towels, pads, tampons, urological pads, etc.),
  • textiles (quilts, clothes, nursing pillows, blankets, tights, etc.),
  • foodstuffs.

We also maintain an extensive consumer database, which serves us to reliably select our target group. Respondents are invited to the research on the basis of a preference questionnaire filled in by them.

Want to learn more about the @UserTest methodology?

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The administrator of personal data is J.S. Hamilton Poland Sp. z o.o. with headquarters in Gdynia, ul. Chwaszczyńska 180, 81-571 Gdynia. We have appointed a Data Protection Officer who can be contacted by letter or by e-mail: iodo@jsh.com.pl