A key role in the success of our clients is played by consumer research, which is an irreplaceable source of information not only about the product itself, but also its setting. We have been supporting our clients in this process for many years, using the knowledge and experience of our experts. This provides us with data (benchmarks) that allow us to place the results of the study in the context of other competitive products within the category.
By evaluating a product and its sensory or functional properties, we acquire data not only about its quality, but also about the consumer and his/her reaction to the product.
We also maintain an extensive consumer database, which serves us to reliably select our target group. Respondents are invited to the research on the basis of a food preference questionnaire filled in by them.
Central Location Test (CLT) allows products to be tested under controlled conditions, under the supervision of appropriately trained Supervisors who ensure identical test conditions for all respondents.
In our CLT studio in Gdynia we run 20 standardised research stations, thanks to which we are able to conduct up to 100 interviews a day.
We also cooperate with coordinators throughout Poland, which allows us to conduct research in cities chosen by our clients. respondents.
MAIN AREAS OF CONSUMER TESTING:
- Product acceptability – assessing the level of desirability of a characteristic
- Indication of important directions for product modification
- Preference test – selecting a product that meets consumer expectations
- Purchase intention and willingness to recommend the product
- Price sensitivity (PSM)
- Additional areas of consumer attitudes and habits related to the category of product being tested, e.g.: importance of purchase decision factors, behaviour at the shelf, etc.
WHAT CAN BE THE SUBJECT OF INVESTIGATION:
- A prototype product
- A product on the market
- A new product, improved compared to an existing product
Want to find out more about the @FoodTest methodology?